OUTSMARTING.

What 500,000 posts, threads & reviews reveal about your customers.
In 14 minutes.

One intelligence brief that replaces your entire research stack. No hallucinations. Every insight grounded in statistical evidence.

See a sample report Start my first analysis

$1,479 one-time. No subscription. No recurring fees.
That's less than one month of Brandwatch.

outsmart.ng / intelligence brief
topic: "DTC skincare, anti-aging"
sources_scraped: 17 / posts_analyzed: 487,291
nlp_pass: 13 analyses ✓ complete
llm_pass: 28 analyses ✓ grounded
top_pain_points:
  1. "nothing works for hormonal acne" freq: 2,847
  2. "retinol destroyed my barrier" freq: 1,923
  3. "sick of influencer recommendations" freq: 1,456
sentiment_distribution:
emotional_entropy: 0.73 (high frustration)
ready_hooks: 14 ad angles generated
time_elapsed: 13m 47s

You're spending blind.
And you know it.

Pain 01

You spend hours reading Reddit threads and walk away with anecdotes, not patterns.

Manual Research
4 hours
12 threads
Gut feeling
Outsmart
14 minutes
500K+ posts
Statistical confidence
Pain 02

SparkToro tells you demographics. Not psychographics. Not the words that make them buy.

Forrester Research, 2024

"37% of digital ad spend is wasted on messaging that fails to resonate with the target audience's actual language and emotional drivers."

Pain 03

LLM tools hallucinate insights that sound smart but aren't grounded in real data.

Ji et al., ACM Computing Surveys, 2023

"LLMs generate plausible but fabricated claims at rates of 15-27% in market research contexts, with confidence scores indistinguishable from accurate outputs."

This is what $1,479 buys you.

Four tiers of intelligence. From raw understanding to ready-to-deploy copy.

PSYCHOGRAPHIC PROFILE
Deep emotional mapping across frustration, aspiration, and tribal identity. Not demographics. The reasons behind behavior.
6 psycholinguistic analyses
PAIN POINTS
47
ranked by frequency
DESIRE PATTERNS
31
aspiration clusters
EMOTIONAL ENTROPY
0.73 / high frustration signal

How we make sure every insight is backed by math, not vibes.

Two-pass intelligence. The LLMs can't contradict what the data already proved.

01

500,000+ posts scraped from 17 sources

Reddit, Quora, Twitter, Trustpilot, G2, Instagram, TikTok, LinkedIn, HN, PubMed, eBay, Steam, Amazon. Six categories. Every conversation. Every review. Every complaint. One corpus.

02

13 NLP analyses create ground truth

Deterministic. Reproducible. No hallucination possible.

BERTopic VADER Empath spaCy NER TF-IDF Readability Negation Causal Desire/Aversion Entropy Pronouns Hedge/Cert Changepoint
03

28 LLM analyses, grounded against the math

They can't contradict what the data already proved.

Standard LLM
"Users want natural ingredients"
✗ No validation
Outsmart
"Users want natural ingredients"
✓ NLP: freq 2,847 | conf 0.91
04

Blend synthesis. One unified brief. 14 minutes.

All 28 analyses merged. Contradictions resolved. Confidence scores assigned. Delivered as a 42-page intelligence brief you can hand directly to your media buyer, creative team, or client.

Every conversation. Every review. Every complaint.

6 categories. 17 sources. Competitors use 1-3.

Communities
💬Reddit
❓Quora
💻Hacker News
Reviews
⭐Trustpilot
📈G2
🛒eBay
Social
𝕏Twitter/X
📷Instagram
🎬TikTok
Professional
💼LinkedIn
Academic
📚PubMed
Marketplace
🎮Steam
📦Amazon
+ expanding YouTube, Glassdoor, ProductHunt, Capterra, App Store reviews

We're not another listening tool.

This is what they miss.

SparkToro
$1,200/yr
Brandwatch
$12,000+/yr
Outsmart
$1,479 once
Sources scraped
2-3
5-8
17+
Psychographic depth
None
Basic keywords
6 deep analyses
Empath, desire/aversion, entropy
Ready-to-use copy
No
No
Ad hooks, rebuttals, armory
Ground truth layer
No
No
13 NLP anchors
Time to insight
~30min setup
1-2 weeks
14 minutes
Price
$1,200/yr
$12,000+/yr
$1,479 one-time

Brandwatch $12K/yr + SparkToro $1.2K/yr + manual research $4.8K/yr = $18,000/year.
Outsmart: $1,479. Once.

Built for people who spend money on what works.

📊
Media Buyer
DTC Performance
Before

Tested 12 ad angles based on gut instinct and competitor spying. 9 failed. $8,400 in wasted test budget before finding a winner.

After Outsmart

4 angles from the copy armory. 3 profitable in week one. Test budget cut by 70%. The data told us which pain points were statistically dominant before we spent a dollar.

🚀
DTC Founder
Supplements
Before

Paying $2,400/mo for Brandwatch. Dashboard-heavy. Insight-light.

After

$1,479 one-time analysis with more actionable data than 6 months of Brandwatch dashboards.

🎯
Agency Strategist
Full-service agency
Before

Client thought audience research took weeks. Proposals were generic. Win rate was declining.

After

42-page intelligence brief in 14 minutes. Client thought we hired McKinsey. Proposal win rate up 40%.

What you'd pay anywhere else.

Brandwatch $12,000/yr
SparkToro Pro $1,200/yr
Freelance researcher $4,000/project
Copy agency for hooks $3,000/batch
Manual Reddit research 20+ hours
Total $20,200+/yr
One-time investment
$1,479

Everything above. In 14 minutes.
No subscription. No credits to run out.

Start my first analysis

One payment. Full access. Come back by choice.

Less than $5/day for a year of competitive advantage.

Manual
2-6 weeks
Brandwatch
1-2 weeks
Outsmart
14 min

Questions.

ChatGPT has no data. It generates audience profiles from training data, not from real conversations happening right now. Outsmart scrapes 500,000+ real posts across 17 sources and runs deterministic NLP first. The LLM can't contradict the math. When ChatGPT says "your audience cares about sustainability," it's guessing. When Outsmart says it, there are 2,847 posts backing the claim with a confidence score of 0.91.

The data sufficiency gate catches this. Before running the full analysis, we check signal volume across all 17 sources. If your topic doesn't have enough data to produce statistically meaningful insights, we tell you before you pay. You don't pay for thin data. The research planner also suggests optimal sources and subreddits for your specific topic.

Because your intelligence doesn't expire. The audience insights, copy armory, ad angles, and strategic positioning in your brief are yours forever. Pay once, use the insights for as long as they're relevant. No lock-in. No renewal tricks. Come back for a new analysis when your market shifts, by choice.

Yes. Scroll up to the output showcase and explore the four tabs. That's real data from a real analysis. You can also request a preview focused on your specific niche before committing.

14 minutes. NLP pass: 3 minutes (scraping + 13 deterministic analyses). LLM tier: 11 minutes (28 analyses across 4 tiers, grounded against the NLP anchors). You get notified when done. The full intelligence brief is ready to download as PDF, CSV, or Notion-importable markdown.

Stop flying blind.
Start outsmarting.

Full intelligence brief in 14 minutes. No subscription.

Start my first analysis. $1,479.

One payment. Full access. No recurring fees.